As you have hopefully discovered
from this course, search engines pay attention to numerous factors before
giving it a high ranking and generating significant traffic.
When trying to reach top search
engine positions it’s a must to take care of the off-page data the spiders are
able to collect about your pages. Generally, page presence in directories, link
popularity and keyword theme affects position more than all the on-page factors
put together. Building good link popularity for your Web pages is a technique
that is sure to win.
Nowadays, good link popularity is
the core element of the "off-page" factors. Your work with links MUST
constitute a key part of your Search Marketing strategy. We recommend that you
spend 50% of your time working on website optimization efforts towards building
high quality link popularity.
Remember that the greater the number
of links from other sites pointing to a website, the more popular the website
and therefore the higher quality resource for search engines. Our next lessons
clearly explain everything about links and their quality. Link building
strategies and techniques are also profoundly depicted herein to help you raise
Web page link popularity.
Please note that quality of the
websites linking to you overrides the quantity. Thus it is better to have a few
quality sites linking to your site unlike a few hundreds of spammy sites or
link farms. The use of link farms (Web sites set up with the sole purpose of
increasing the link popularity of other sites by increasing the number of
incomming links to those sites. They are typically made up of long lists of
unrelated links. Some link farms are created as networks of sites that contain
numerous links to one another) is frowned upon by search engines and will only
succeed in getting your site banned or penalized. The best quality links come
from high ranking pages and those that have some relation to your own site.
Building links can be time
consuming, frustrating and sometimes ending up with little or no results. But
this is unavoidable if we wish to establish PageRanks; we must build links.
There are additional link sources and content distribution techniques to get
links. In later lessons we tell you how to do this with the help of
article/press release marketing.
When properly applied blogs, forums
and RSS feeds can also raise the amount of traffic to your website and assist
in acquiring inbound links.
