Keyword marketing
Choosing relevant and effective keywords for your website and each Web page is a fundamental step of the whole search engine marketing strategy. Here it is very important to perform advanced keyword analysis and focus on terms with a high number of daily searches and low competition. There are special indexes which can help determine the best keywords for your business and website.
Tuning the pages
This starts with populating the contents of the website with your best keyword and going through HTML elements, optimizing navigation and menus. This topic will provide an overview of all the necessary tasks to implement on your website in order to obtain high search engine rankings.
Optimizing site structure
This area covers topics such as optimization of site architecture, choosing a proper domain and file names and creating a search engine friendly site map. A site map is a very valuable and effective means of guiding both spiders and visitors to your relevant content.
Website submission
The next step explains how to effectively submit your site to search engines, directories as well as the vital principles of a pay-for-performance strategy. The final step here is verifying the success of submission.
Auditing and improving the website
It's a common situation to improve Web pages content and navigation for optimization purposes but forget about the visibility and usability problems these changes may cause. Auditing the website will help to identify these problems, clean up the mess and eliminate any weak points.
Working around specific optimization issues
This part of the course is devoted to optimization advice about Flash sites, graphic-heavy sites, JavaScript and other problem technologies for search engine spiders. Here you'll get a proper picture of search engine demands in order to make specific Web pages search engine compatible.
Picking out Keywords
When someone uses a search engine, they type words into the search box to find what they are looking for. These words are referred to as keywords or key phrases.
Keyword selection is what any optimization mission starts with. The rule of thumb is to start off with keyword research even before you start compiling the content for your pages. However, it is not always possible, and the most common situation is when you've got a website needing optimization and the content is already in place.
As we cannot make a site appear on top when people search for any word (and it isn't worth trying to), we want our site to appear among the first search results for the terms most relevantly reflecting our business
In this Step, you will learn:
1. Basic guidelines for keyword selection
2.The many ways to obtain keyword suggestions
3. Parameters and ways to estimate the potential of every keyword / key phrase.
The algorithm to perform a keyword job is as follows:
1. Figure out the strategic keywords you want to start off with.
2. Conduct preliminary keyword research. Get a list of keyword suggestions for each page.
3. If necessary, select or change the domain name and the names of the pages of your site according to the obtained results.
4. With the data obtained at step 2, perform your advanced keyword research and complete the list of keywords you will use for optimization on each of your pages.
As a result, every page of your site must have 1-3 exact keywords / key phrases associated with it. You may want to print out this scheme and make it your checklist while working with keywords.
Defining your Niche and Audience
To start with our keyword research, we will first figure out which segment of Web surfers we want to find our site, and subsequently, which terms will most likely bring these visitors to us.
Unfortunately, today it's not enough to figure out the keywords that make up the essence of your business. If the industry is competitive (such as, for instance, Web hosting and Web design), there are lots of sites competing to be on the top for these terms. Luckily, Web surfers have become more and more conscious of the need to make their search specific – people who are serious about their search look for "Los-Angeles Web hosting" or "Linux Web hosting" instead of just "Web hosting". Therefore, it gives a bit more variety to optimizers.
Therefore, generic keywords are usually not the best approach. As a rule, it's better to focus on niche keywords related to your product or service.
There are highly specific keywords that people don't search for often but when they do, getting that traffic is very important since these visitors are targeted and will most probably convert into customers. On a regular basis, these are things like actual product names (e.g. Samsung SyncMaster 757 monitor). If someone searches for the specific name of a product, there is a high possibility they are looking to make a purchase. So, those keywords can bring serious profit. If you are running an affiliate site or an online store then this can be very important. For instance, your site deals with selling office and computer desks. You want it to be on the top when people enter into search boxes "office desks" and "computer desks". These are your strategic keywords for the whole site. Each page of your site can have (and should have) its own strategic keywords, depending on the content.
For instance, one page deals with "high-end office desks", the second one with "glass computer desks", etc. It makes a lot of sense to optimize each page separately for different strategic terms. This means targeting each page to a specific search term that relates to the overall theme of your site. In our example of computer desks, we'll target each page to a suitable market that is looking for a certain kind of computer desk. Thus, we'll be competing with fewer websites on the same keywords, and our pages will be optimized for terms people actually use when searching. This will also bring much better results than optimizing your whole site for "computer desks".
The next thing to point out is local targeting. For example, if you're optimizing a Web development site whose owner is located in Sydney, Australia, using keywords such as "Web development Sydney" or "Web development services Australia" will make search engines refer most people from this location to your site because lots of people tend to search services or products locally.
So here are main points you should remember from this lesson:
1. Strategic key phrases should always consist of at least two words (but it's even better to have 3-5 words, as that's the average length of a search phrase).
2. Start with finding the most general terms characterizing your business, then break into more specific ones and optimize each page for the most specific term characterizing this page.
3. Where possible, make your decision in favor of a product name.
4. If possible/applicable, optimize one or several pages for localized terms.
At this step, you can step away from this course for a moment and try to figure out one strategic keyword or key phrase for your own home page and several other pages of your site.
Preparing to Research Keywords and Getting Suggestions
After defining your strategic keywords and key phrases, it's time to start your preliminary keyword research. Ideally, this step should forestall domain name selection, copywriting and content compilation, so that you can create content with the exact keywords for each page already in mind, and then form your domain name and file names based on this initial keyword research. The aim of the preliminary research is to assemble a core base of keywords with the highest potential, so you can use this material when selecting the domain name and creating the file structure for your website. More importantly, this research creates a basket of keywords which form the basis for a latter stage of advanced investigation where you will need to pick out the keywords to actually use in optimization.
As a result of this step, a list of keywords is expected which contain from 5 to 20 keyword suggestions for EACH of your Web pages.
The preliminary research consists of getting keyword suggestions and evaluating each keyword against two basic parameters, Competition and Daily World Searches, thus allowing selection of optimal keywords.
Keyword suggestions can be obtained by using one of the many free and paid tools and web-based services, as well as by extracting them manually from the top-ranked pages. In whichever case, you start with one strategic keyword or key phrase and then get many.
For free tools/services, you can check out www.goodkeywords.com or the Yahoo! Search Marketing (formerly Overture)keyword suggestion tool (http://sem.smallbusiness.yahoo.com/searchenginemarketing/). Among the most popular paid tools we could mention is WordTracker (www.wordtracker.com).
It's also a good idea to see how and on which keywords your competitors position themselves. Go to a search engine, like Google, and type your starting strategic keyword in the search box. It will show up with a list of results. Open the first ten results in your browser, right-click somewhere on the page and select "View HTML (page) source" (this menu item may slightly vary depending on the browser you use)
Now look for the keyword Meta tag (this where you will see every search term they are targeting):
This should be in the first few lines of the page source. If you don't see it then ignore this page, go back to the search results and pull up the source of the second page in the list.
In the Content section of this tag are all the search terms and keywords that this page is targeting. Actually, this may make a good addition to your own list of keyword suggestions.
Daily World Searches. It is virtually impossible to count how many times people search the Web daily for "ice cream" or "stock quotes". Most search engines keep this information secret for commercial reasons. However, some search machines, especially Meta-search engines, offer you the so-called "live searches" statistics, i.e. they tell you how often a word has been searched on the engine during a specific period of time. The most trustworthy suppliers of the "live searches" data are MetaCrawler-MetaSpy (www.metacrawler.com), Lycos (www.lycos.com), and Entireweb (www.entireweb.com). Additionally, Yahoo! Search Marketing (formerly Overture) (http://sem.smallbusiness.yahoo.com/searchenginemarketing/), one of the most popular and powerful commercialized search engines, has its own keyword suggestion tool with monthly searches information.
The Keyword Suggestion Tool of Web CEO that we will use processes the information obtained from a total of 37 sources. It then approximates the total number of world searches for the given search phrase made on all search engines of the planet, including Google (although the source data is not obtained from Google directly, of course).
Daily World Searches is a very useful piece of information: the higher this index, the more visitors this keyword will refer to us if we optimize for it. Remember this factor as most important for the keyword research operations.
Competition. Most SEO tutorials will tell you that "Competition", or "Supply", refers to how many sites are given out by the search engine for a certain search term. For instance, if you open Google, type "digital camera", and it finds 129,000,000 results. 129,000,000 will be your "competition" the theory goes, because your site must outplay them all to appear in the first 10 results.
Sean Burns, the author of "Rankings Revealed" (www.webmastersreference.com) has an interesting point of view. He claims you actually have to outperform only 10 sites (the current top-ranked ones) to achieve the desired result. Here are his words:
"Basically, the number of competing pages is something that you should try to ignore. I can tell you how many competing pages there are for any keyword without even doing a search - 10. Your goal is to get in the top 10 for each and every keyword you target so that is the only "supply" figure that you need to focus on."
Nevertheless, Mr. Burns further agrees (along with many) on the point that your actual competition is generally made by all sites which are optimized (intentionally or not) for your strategic key phrase.
Although the numerous sites that appear to be your competition are not necessarily optimized for your keyword, they WILL stand in your way because they are full of relevant content and the search engine considers them important, therefore they've got high rankings. That's why terms with low competition are advised as more preferable.
For the moment, we will consider the "supply" our raw Competition figure, as it will do for our preliminary research. Later, in the course of the advanced investigation, we will refer to many other parameters.
Keyword Effectiveness Index (KEI). Actually, this isn't as monstrous as it sounds. Developed by SEO expert Sumantra Roy (the author of LinkExplore software, www.linkexplore.com), it crowns the preliminary research by combining the data about Competition and Daily World Searches.
The formula for KEI is KEI = (DS^2/C) = (DS/C * DS), where DS is the number of daily world searches and C is the competition. The KEI ranges from 0 to over 400.
- < 0.001 = Poor keyword
- 0.001-0.010 = Good Keyword
- 0.010-0.100+ = Excellent Keyword
So, the actual aim of our preliminary research is to obtain a list of keyword suggestions based on our initial strategic keywords and then determine the ?KEI? for each of them. The higher the KEI, the more traffic this keyword will theoretically have, since the competition is low and the daily searches number is high. With the KEI, we will select from the best five to twenty suggestions for each of our pages.
So here are main points you should remember from this lesson:
1. The aim of preliminary keyword research is to compile a list of keyword suggestions for every page of your site, based on the one strategic keyword you had in the beginning.
2. Focus on terms with a high number of daily searches and preferably low competition, without damaging the relevance.
3. KEI - Keyword Effectiveness Index - will help you determine the best suggestions possible with the help of a keyword suggestion tool.
When these manuscripts were discovered in various caves of the northwestern region of the Dead Sea close to Qumran, a site most archaeologists believe was a community of Essene Jews, scholars wondered how many discrepancies would be found between them and the Old Testament text used for the translation of our modern Bibles, a text whose oldest copies date to the 10th century A.D. More than 1,000 years elapsed between the two versions. How well would they conform?
Incredibly, when the versions were compared, researchers found that they uncannily matched - virtually word for word. For example, the Dead Sea Scrolls containing the entire book of Isaiah, some 26 feet long, was compared to the 10th-century version of the Masoretic Text, which is the basis for our modern Old Testament. The researchers found it to match in virtually every instance.
Notes Bible scholar Gleason Archer:" Even though the two copies of Isaiah discovered in Qumran Cave 1 near the Dead Sea in 1947 were a thousands years earlier than the oldest dated manuscript previously known (A.D 980), they proved to be word for word identical with our standard Hebrew Bible in more than 95 percent of the text. the 5 percent of variation consisted chiefly of obvious slips on the pen and variations in spelling... They do not affect the message of revelation in the slightest" (A Survey of Old Testament Introduction, 1947, p.25).
This is the greatest contribution the Dead Sea Scrolls have made t biblical scholarship. They have confirmed the reliability of the Old Testament text we now possess in our Bibles. " Critical scholars," states Garry Brantley, " questioned the accuracy of the MT [Masoretic Text], which formed the basis of our English versions of the Old Testament, since there was such a large chronological gap between it and the autographs [original documents]. Because of this uncertainty, scholars often 'corrected' the text with considerable freedom.
"Qumrun, however, has provided remains of and early Masoretic edition predatin the Christian era on which the traditional MT [Masoretic Text] is based. A comparison of the MT [Masoretic Text] to this earlier text revealed the remarkable accuracy with which scribes copied the sacred texts. Accordingly, the integrity of the Hebrew Bible was confirmed, whisch generally has heightened its respect among scholars and drastically reduced textual alteration" ("The Dead Sea Scrolls and Biblical Integrity," Reason & Revelation online journal, April 1995, ApologeticsPress.org).
In fact, the Masoretic Text we possess today has been found to be more carefully transmitted than the Dead Sea Scrolls version! When compared, the largest Isaiah Dead Sea Scroll was found to have more spelling errors- and this generally the case when comparing the Masoretic Text and the Dead Sea Scrolls.
What about the New Testament text? How accurate is it? From the thousands of ancient copies or portions of copies known, 98 percent of the New Testament texts agree. The variations that do exist are mostly spelling errors or scribal additions that are easily discarded.
As the great text scholar Sir Frederic Kenyon noted after examining both the Old and New Testament texts (and it holds true even more so today), " The Christian can take the whole Bible in his hand and say without fear or hesitation that he holds in it the true word of God, handed down without essential loss from generation to generation throughout the centuries" (Our Bible and Ancient Manuscripts, 1939, p.23).
In 1964, Israeli archaelogist Nahman Avigad purchased a seal engraved in ancient Hebrew script with letters YZBL - the name Jezebel. Professor Avigad, along with other, thought it might be the official seal of the Queen Jezebel of the Bible, but since the location and date of the item's discovery were unknown, there was no way to link it to the infamous queen.
However, a recent investigation by Old Testament scholar Marjo Lorpel of Utrecht University in the Netherlands indicates that the seal, housed for years in the Israel Museum, likely did belong to the murderous monarch.
The seal's large size indicates that its owner was quite important, as does the fact that ir was carved from opal, a semiprecious stone. " It's twice as big as normal seals and also the iconography is very nicely engraved," she explained.
Further, " the lotus [located below the Horus falcon] was a symbol of gender definition and refers to a female owner [while] the winged sun disk was a well-known symbol of royalty in and outside Israel."
Other icons on the seal, such as the Horus falcon and twin cobras, symbols probably adopted from Egypt, also reinforce the object's connection t a monarch, Dr. Korpel observed.
By process of elimination, she concluded that the biblical queen was the only plausible owner. Her complete analysis was published in a volume of the scholarly Journal for Semitics.
The biblical books of 1 and 2 Kings portray Jezebel as an influential ruler who manipulated her husband the 9th-century-B.C. Israelite King Ahab, using deceit and murder to accomplish her goals. The daughter of a Phoenician ruler, she married Ahab as part of a political alliance and determined to convert both him and the kingdom of Israel to the worship of the deities of her former country.
After slaughtering true prophets of God, she also attempted to kill Elijah. In accordance with Elijah's prophecy, she met a violent end and her corpse was devoured by dogs.
After learning of Dr. Korpel's research and conclusions, Hebrew University professor Hagai Misgav said he believed that the Israel Museum and Israel Antiquities Authority possess many more artifacts that may carry unnoticed historical clues. "not all the artifacts have been thoroughly examined," he noted. " There are many discoveries waiting to be made."
by: mario seiglie, tom robinson, scott ashley
Yes, Windows 7 didn't even hit the market until Thursday. But that hasn't stopped a fog of myths from enveloping the newest version of the much loved--and much hated--PC operating system from Microsoft.
The software giant hoped that wide exposure to Windows 7 would help smooth its entry. Microsoft let millions of consumers and professionals download test versions of the operating system. And by a wide margin, testers have found the new system to be the best yet from Microsoft. Version 7 is leaner, more useful, and prettier than past editions--a worthy effort to update the Windows world.
Still, the fictions are legion. Much of it is innocent confusion that accompanies any major software release. Some of it arises from Microsoft apologists trying to bury the botched release of Windows Vista, sniping Apple fans who want the Mac to continue gaining market share, or diehard techies who revere free Linux software.
[Why some analysts argue that Linux is better than Windows or the Mac.]
With so much misinformation swirling, we've sorted through seven points that are confusing consumers:
1. It's only a minor update to Vista. Overstated, but there is some truth. With Win7, Microsoft had the luxury of going back to basics. Vista was a massive effort to update the core of Windows. The edition following Vista didn't have to be as ambitious. Programmers could focus on the edges of Vista, reducing its hardware-hog tendencies and annoying security nags. But Microsoft went further, adding consumer-friendly functions to paint Windows 7 as an upgrade. HomeGroups greatly simplify home networking, libraries organize jumbled collections of files, and multifinger power makes touch screens more powerful. Aero Peek allows users to roll over 10 or 20 open windows in a flash, proving that Apple isn't the only company that can make computing easier and more fun.
[Even the name suggests that Windows 7 is a return to basics.]
2. Vista users need to upgrade. The Vista launch was painful. The system nagged consumers with unnecessary security concerns, didn't support enough of the hardware that plugs into PCs, and was too bloated to run decently on some hardware advertised as "Vista ready." But most Vista users are past those problems. If they have a system that's working well, Windows 7 offers nothing that's compelling enough to make the switch. Upgrading an operating system costs users in dollars, time, and frustration. Vista is a good operating system--one that's secure and stable. Windows 7 offers nifty new features and runs more quickly. Gamers and power users would appreciate the bump in speed. But most users wouldn't notice a big difference as they surf the Web, write E-mail, and maybe edit a photo or two.
[Microsoft hopefully learned its lessons in the dismal mistakes of Vista's launch.]
3. Windows XP is still better. WinXP ran faster than Vista on many, if not all, computers. It also was more compatible with existing equipment, particularly scanners, printers, and other peripherals. But Microsoft spent years working to make Vista's core more stable and secure, and the company succeeded. Buggy software that runs on a Vista PC is much less likely to cause problems with the rest of the system, resulting in many fewer "Blue Screens of Death." Windows 7 has all those benefits of Vista while also running as fast as, if not faster than, Windows XP. Another consideration is that some companies that make PC hardware and software have already stopped making versions for XP. That trend will accelerate if Win7 proves to be the hit that is promises to be.
4. Windows XP users can't upgrade. It's true that Microsoft has not made it easy to move from WinXP to Win7. If installed over Vista, Win7 will transfer software, settings, and data. Not so with Windows XP. All is not lost, however. XP users can find third-party software that eases the transition. "PCMover Upgrade Assistant" ($30) from LapLink preserves most software, settings, and data when users upgrade their XP machine to Win7, what's called an "in-place upgrade." No need to copy files to an external drive or to reinstall programs. There can be hiccups. Installed programs might need to be reactivated with a call to the manufacturer. But it's relatively painless. And WinXP users qualify for the upgrade prices that Microsoft offers for Win7, rather than having to buy a "full" version.
5. It's too expensive. The price of Windows 7 may seem unreasonable, considering it is a derivative of Vista and Microsoft is charging nearly as much for Win7 as it does for Vista. The Home Premium version, which is what most consumers will want, costs $119 for upgrading to Win7, versus $129 for Vista. The discount seems particularly thin when viewing Win7 as a fix to Vista's problems. But happy Vista users don't have much reason to upgrade (see No. 2). For Windows XP users, the upgrade cost is fair. Plus, for homes with multiple PCs, which seem to be a majority these days, Microsoft is offering a Family Pack that will upgrade three PCs for $150. That's a good deal for homes that can use it.
6. The initial release will be a mess. It's always safer to wait for new software to get tested in the market, and for Microsoft to release the inevitable fixes. But the pedigree of Windows 7 suggests that the problems will be fewer this time. Many bugs and hardware issues were worked out with Vista. For example, Microsoft worked to make sure that hardware drivers for Vista will also work for Win7. Problems will undoubtedly crop up, but they're unlikely to affect the core of the operating system, which also remains largely true to the battle-tested Vista. Win7 at the start seems to be one of the least risky system upgrades to make.
7. Mac users should abandon Apple. The Mac is still the standard for a computer that "just works." Apple has more control over the end product because it also assembles and sells the hardware. The Mac system is also more secure, if for no other reason than that a smaller market share makes a smaller target for criminals. Windows has to run on any batch of hardware that a maker or user throws together. That's one reason Windows requires more tinkering. But Windows also comes from a culture that is more influenced by techies who like tinkering and think everyone else does. Macs cost more. But they also benefit from the aura of success that surrounds the iPhone and iPod. Windows 7 may cut into the momentum behind the Mac, but it alone is unlikely to reverse Apple's gains.
1950's, 60' s, 70's and early 80's !!
First, some of us s urvived being born to mothers who did not have an OB-Gyne and drank San Miguel Beer while they carried us.
While pregnant, they took cold or cough medicine, a te Linunod, balikutsa, bukhayo and didn't worry about diabetes.
Then after all that trauma, our baby cribs were made of hard wood covered with lead-based paints, ang uban kay duyan nga habol gihigtan ug pisi nga inigtabyog ug kusog ma pakong intawon ta sa bongbong.
We had no soft cushy cribs that play music, no disposable diapers (lampin lang sa General Milling nga naa'y faded picture nga nag-salute), and when we rode our bikes, we had no helmets, no kneepads, wala pa gyu'y break ang bisikleta.
As children, we would ride in hot un-airconditioned buses with wooden seats (Bisaya Bus nga pultahan puros ang kilid, Corominas Bus nga senimana ang brake), or cars with no airconditioning & no seat belts (karon kay Minibus na nga nindot kaayo ug sounds or Ceres Bus nga bugnaw ug aircon)
Riding on the back of a carabao on a breezy summer day was considered a treat. (karon; ang mga bata wala na kaila ug Kabaw)
We drank water from the garden hose and NOT bottled mineral water sa Nature Spring or Viva, or Absolute Mineral water (usahay gani, straight from the faucet or poso or Tabay!)
We shared one soft drink bottle with four of our friends, and NO ONE actually died from this. Or contacted hepatitis.
We ate rice with star margarine, bahaw nga gibutangan ug asin ug mantika sa baboy, drank raw eggs straight from the shell, and drank sofdrinks with real sugar in it (dili diet coke or Pepsi Max), but we weren't sick or overweight kay......
WE WERE ALWAYS OUTSIDE PLAYING!!
We would leave home in the morning and play all day, and get back when the streetlights came on. Syatong, Bato-Lata, Bagol, Dakop-Dakop, Tago-Tago, Ngita'g Kaka.
No one was able to reach us all day ( wala pa'y uso ang cellphone) . And yes, we were O.K.
We would spend hours building our wooden trolleys (katong bearing ang ligid) or Karitong Kawayan nga karaang tsinilas ang giporma nga ligid and then ride down the street , wala ma'y gidungog nga naligsan atoh! After hitting the sidewalk or falling into a canal (sewage channel) a few times, we learned to solve the problem ourselves with our bare & dirty hands .
We did not have Playstations, Nintendo's, X-boxes, no video games at all, no 100 channels on cable, no DVD movies, no surround stereo, no IPOD's, no cell phones, no computers, no Internet, no chat rooms, and no Friendsters. ........ ...WE HAD REAL FRIENDS and we went outside to actually talk and play with them!
We fell out of trees, got cut, broke bones and teeth and there were no stupid lawsuits from these accidents. The only rubbing we get is from our friends with the words..sakit bai ? pero kung kontra gani nimo ang imong kadula,,,,singgitan lang dayon ug..Mayra,Gabaan!
We played marbles (jolen) in the dirt , washed our hands just a little and ate Pan Bahug-bahug & Bagumbayan (recycled bread man diay to kay wala mahalin!) We were not afraid of getting germs in our stomachs.
We had to live with homemade guns (giporma nga kahoy, gihigtan ug garter ug lastiko) , saplong , tirador ug uban pa nga pwedeng magkasakitay. Pero lingaw gihapon kaayo ang tanan.
We made up games with sticks ( syatong ), and cans ( Bato-Lata )and although we were told they were dangerous, wala man gyud to'y actual nga nabuta bah, bukol lang nuon sa agtang naa.
We walked, rode bikes, or took tricycles to a friend's house and knocked on the door or batoon ug gagmay nga bato ang bungbong, or just yelled for them to jump out the window!
Mini basketball teams had tryouts and not everyone made the team. Those who didn't pass had to learn to deal with the disappointment. Wala pa nang mga childhood depression ug damaged self esteem ek-ek ra na. Ang maglagot, pildi.
Ang mga Ginikanan naa ra sa daplin para motan-aw ra sa duwa sa mga bata, dili para manghilabot ug makig-away sa ubang parents.
That generation of ours has produced some of the best risk-takers, problem solvers, creative thinkers and successful professionals ever! They are the CEO's, Engineers, Doctors and Military Generals of today.
The past 50 years have been an explosion of innovation and new ideas.
We had failure, success, and responsibility. We learned from our mistakes the hard way.
You might want to share this with others who've had the luck to grow up as real kids. We were lucky indeed.
And if you like, forward it to your kids too, so they will know how brave their parents were.
It kind of makes you wanna go out and climb a tree, doesn't it?!
PS - The big letters are because your eyes may not be able to read this if they were typed any smaller (at your age? Duh!).